What Makes Us Special

Fabric

We design our own fabrics and work tirelessly to make sure we love every aspect of the final piece before we launch. Softness (so your child will want to wear it) and durability (so it lasts a long time) are what makes a piece of clothing functionalWe are very, very particular....

Whether we're using extra-soft Float Jersey™, organic cotton, Portuguese muslin, poplin, or French twill, our clothes are always preshrunk, machine washer- and dryer-friendly, and made to last.

Float Jersey™

Soft and silky while still having structure.

Merino Wool

Lightweight and comfortable year round.

Organic Cotton

It's great for kids with sensitive skin.

Shop Float Jersey™

Willie T-Shirt, Palm Stripe Willie T-Shirt, Palm Stripe
Color Print Options
+ 13 more colors more
Willie T-Shirt, Paprika Stripe Willie T-Shirt, Paprika Stripe
Color Print Options
+ 13 more colors more
Willie T-Shirt, Sage Willie T-Shirt, Sage
Baby + Child Sizing
Color Print Options
+ 13 more colors more
Willie T-Shirt, Butter Triple Stripe Willie T-Shirt, Butter Triple Stripe
Color Print Options
+ 13 more colors more
Willie T-Shirt, Dusty Blue Stripe Willie T-Shirt, Dusty Blue Stripe
Baby + Child Sizing
Color Print Options
+ 13 more colors more
Willie T-Shirt, Fruit Punch Willie T-Shirt, Fruit Punch
Color Print Options
+ 13 more colors more
Willie T-Shirt, Hide and Seek Willie T-Shirt, Hide and Seek
Color Print Options
+ 13 more colors more
Willie T-Shirt, Le Breakfast Willie T-Shirt, Le Breakfast
Color Print Options
+ 13 more colors more