Jobs at Oso & Me

Position Summary

The Director of Growth & Revenue is a cross functional roll, pivotal in propelling Oso & Me’s online business to new heights. This role is responsible for devising and implementing strategies to expand Oso & Me’s market presence, revenue, and customer base. Reporting to the Founder and Finance teams, the Director of Growth & Revenue will work in close collaboration with Oso & Me’s management and marketing teams to offer leadership, shape strategic sales initiatives, and to drive and execute the operations of the eCommerce, wholesale and digital marketing divisions.

Key responsibilities include:

Strategic Leadership

• Responsible for developing and implementing growth strategies aimed at increasing customer base, revenue, market share, and profitability
• Collaborate with the executive leadership team to define and implement the strategic vision for Oso & Me’s online & wholesale business
• Work alongside the CEO and COO to develop, refine, and enhance Oso & Me’s eCommerce strategy aimed at maximizing profitability and fostering sustainable growth
• Develop and execute the comprehensive website strategy development and daily operations
• Create a forward-thinking strategic roadmap and channel plan, including annual budget forecasting
• Responsible for evaluating and integrating new, profitable customer acquisition channels
• Oversee the wholesale team, developing and implementing strategies to drive revenue growth, and ensuring alignment with broader eCommerce initiatives to maximize performance
  across all sales platforms
• Provide leadership and strategic oversight to both the Wholesale Associate and eCommerce Associate, ensuring seamless collaboration between online and offline sales channels to drive overall business growth and enhance customer experience
• Work with finance and merchandising teams to maintain sales volume, product mix, and selling price by keeping current with supply and demand
• Formulate and establish the strategic digital marketing plan and sales schedule across various channels, including email/SMS, organic/paid search, and organic/paid social media
• Spearhead the development and execution of CRM strategies including retention, promotional & loyalty strategies and increased engagement and repeat purchase rates
• Keep a keen eye on market trends to stay ahead of the competition and anticipate future challenges
• Clear vision of business goals, target market, value proposition and competitive landscape and the ability to distill this across teams

Performance Management and Team Engagement

• Demonstrate strong leadership and communication skills, as well as the ability to foster collaboration and innovation among diverse teams
• Oversee team members and lead cross-functional collaboration with brand marketing, design, operations, and finance teams
• Foster a culture of performance by implementing regular KPI assessments and identifying areas for improvement
• Connect operational metrics with marketing initiatives and other vital indicators to boost management effectiveness and ROI
• Provide guidance, feedback, coaching, and recognition to team members, and ensure that they have the resources and support they need
• Act as a creative problem solver with the ability to offer leadership and to inspire and motivate cross functional team members to continuously improve growth strategies

Digital Marketing and Website Oversight

• Collaborate with the leadership team to assess key performance indicators like website traffic, conversion rates, average order value (AOV), repeat purchase rates, customer acquisition costs (CAC), and lifetime value (LTV), transforming data into actionable insights for enhancing ROI
• Report and communicate growth outcomes and insights to relevant stakeholders
• Manage interactions between the eCommerce team and external vendors for marketing initiatives and website maintenance
• Optimize user experience (UX) and user interface (UI) informed by traffic, search, and sales metrics
• Work with Digital and Performance marketing lead to ensure a “test and learn” methodology to refine spending effectiveness, optimizing campaign creativity, messaging, and target demographics and explore and assess new marketing channels

eCommerce Operations and Effectiveness

• Implement and execute new strategies aimed at growing the DTC business
• Continuously evaluate the efficiency of existing eCommerce operations and assess needs based on technological advancements and competitor activities
• Supervise and manage the daily eCommerce operations, maintenance, and performance tracking of the online business
• Oversee eCommerce associate and track performance
• Provide strategic partnership to the brand marketing team for brand positioning and development initiatives

Candidate Profile:

This candidate should have a minimum of 10 years of strategic direct-to-consumer marketing experience, including hands-on management of online/e-commerce/digital channels and experience developing growth businesses. Must be an analytically-focused decision-maker driven by commercial success.

Must have:

• Bachelor's degree or equivalent work experience; degree in business, marketing, advertising, communications, or a related discipline preferred
• Proven ability to simplify the complex, successfully articulate and address business issues and identify opportunities for management and cross-functional partners
• Experience in managing digital media and website development partners and agencies
• Ability to articulate trends, results & strategy based on data analysis and present appropriate adjustments to marketing plans accordingly
• Results-oriented: demonstrates a sense of urgency for overcoming obstacles and achieving measurable results
• Resourceful and driven; willing to get hands dirty and personally drive projects and timelines
• Demonstrated experience in business planning and e-commerce strategy development, promoting collaboration and driving problem resolution across all levels of a business including the c-suite
• Ability to build a dynamic, team-orientated, results-driven environment
• Extensive working comprehension of Shopify Plus

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Position Summary

As the Marketing and Event Coordinator for Oso & Me, you will play a critical role in driving brand awareness , new customer acquisition and sales. Reporting to the Director of Brand, the Marketing & Events Coordinator is responsible for overseeing the implementation of marketing strategies and campaigns across channels. The Events Marketing Coordinator is responsible for planning, executing, and managing offline experiences and programs focused on enhancing brand visibility and buzz as well as customer engagement. This critical role will collaborate cross functionally with internal teams as well as agency partners.

Key responsibilities include -

Brand Marketing:

• Responsible for supporting strategic brand campaigns and helping execute Oso & Me’s marketing strategy across channels
• Collaborate with cross-functional teams to align on plans and execution
• Responsible for keeping all marketing materials, launch calendars, decks and internal reporting up to date and distributed to internal teams
• Act as central point of contact for documenting, tracking and reporting on performance for all major company campaigns & events
• Identify and share on and offline marketing trends, bringing an informed and strategic, creative vision to the role
• Assist in keeping Marketing calendar up to date across all channels including social, email and ads

Content:

• Partner on Studio shoots, working with Product Development to manage samples, props, models day of, outfit prep and overall shoot needs, from preparation through final delivery of imagery
• Identify incremental content opportunities and support in the ideation and creation for Instagram
• Point person for internal content including BTS for social
• Create content around launches & events

Social Media Responsibilities:

• Manage & create social content strategy in partnership with Brand Director and Brand Marketing leads for all campaigns, hero launches, brand storytelling and product animations
• Manage and execute always-on, white-label social content
• Develop standards, expertise, and best practices within Social to inform and scale across all marketing and channel platforms
• Partner with relevant cross functional team members to manage/create the global Instagram calendar and content, supporting key business objectives and messaging
• Build and evolve Social Media strategy across all existing social channels, while keeping an eye on new, emerging platforms and social media
• Build relationships with social partners and align on social media plans for more impactful launches
• Identify and vet potential influencer partners and identify rising talent to work with/gift to
• Partner closely with Affiliates team
• Regularly communicate strategy, seasonal plans and manage incoming requests from cross-functional partners
• Establish, track, and report on KPIs across paid & organic tactics per social platform and per campaign
• Provide actionable insights and next steps
• Lead on DashHudson, crafting engaging and brand-aligned content for each post
• Manage the reposting process for weekly roundups
• Oversee messaging on Instagram and ShopMy creating a dialogue with partners and fostering a direct brand relationships with Oso’s key audience
• Identify products that require additional promotional efforts and develop strategies to increase visibility and sales
• Regular communication with cross functional teams including weekly marketing & partnerships calls

Affiliate & VIP:

• Partner on Oso & Me VIP gifting including but not limited to contributing to building out list (VIP and affiliate) creative story telling around gifting, assembling packages, identifying and ordering add ons, creating labels and shipping
• Responsible for pushing gifting orders through Shopify/BlueBox
• Assist in identifying gifting/marketplace items based on each specific launch
• Assist in communication via Oso & Me affiliate platform, ShopMy

Events & Trunk Shows:

• Responsible for managing all local events, including trunk shows and in-store experiences, devised to drive brand awareness, increase client engagement with Oso & Me, and drive strong ROIs
• Collaborate with internal departments to develop understanding of overarching objectives and how each event supports the overall business
• Stay up to date on experiential and event marketing industry trends and best practices
• Work closely cross function teams and external partners to promote events, develop materials, and engage target audiences
• Manage onsite execution of the event(s) including traveling to select markets

Candidate Profile:

This candidate should have a minimum of 3 years of experience. Must be hard working, able to travel, have strong networking skills, strong selling skills, ability to merchandise product, an eye for content creation, a finger on relevant family influencers and tastemakers, etc.

Must have:

• Bachelor's degree or equivalent work experience; degree in business, marketing, advertising, communications, or a related discipline preferred
• Proven ability to simplify the complex, successfully articulate and address business issues and identify opportunities for management and cross-functional partners
• Ability to articulate trends, results & strategy based on data analysis and present appropriate adjustments to marketing plans accordingly
• Results-oriented: demonstrates a sense of urgency for overcoming obstacles and achieving measurable results
• Resourceful and driven; willing to get hands dirty and personally drive projects and timelines
• Ability to work within a dynamic, team-orientated, results-driven environment
• Outstanding verbal, written, and presentation skills, enabling effective influence across various stakeholders
• Strong data analysis capabilities to inform decision-making and measure the success of initiatives
• Expertise in managing multiple projects and priorities simultaneously in a fast-paced environment

Apply Now